What's your Core Business Message?

As a Business Professional can you sum up your core business message in one definitive sentence?

Your message should be linked to your business identity and this is not separate from your purpose.

What stands out the most of Obama’s last presidential campaign? 3 simple words: “Yes We Can.”

The effectiveness of the message lies in its simplicity. The message was linked to the identity carried by the Democrats at the time - this was their purpose driving the campaign. The message inspired hope, achievement, success and purpose if you jumped on board with the Democrats.

The campaign party was 100% behind the message and drove it purposefully at every talk, event or rally.

Can you define your core business message in such a way that Obama defined his election campaign message, “Yes We Can!?”

And more importantly does your message strike a chord with who you are and what you’re trying to achieve?