Monday 4 November 2013

The 55:38:7 Communication Equation



Are you aware of the 55:38:7 communication equation?

55% of your communication (as perceived by others) is non-verbal. This includes your physiology, body language, eye contact and gestures.

38% of your communication stems from the sound, projection and tone of your voice.

Only 7% of your communication is based on the content of what you're saying.

I think a large part of these percentages come from ones feelings and thoughts around ones perception of reality. Invariably we struggle to communicate our feelings and needs, which results in miscommunication, a break-down in trust and disconnection.

Next time you're in conversation with someone become aware of your non-verbal ques while remaining open to the feedback loop from other people's body language, gestures and tone of voice. This will often tell you a lot about either your behavior (and what's driving your behavior) or where the other person is coming from.

Open yourself to really listen and talk with presence and see how this influences your motivation, your connections and your results.

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