How to Become Relevant

To become relevant, we first need to develop a mindset of relevance. This means no longer being a victim of people or circumstance. It also means we are no longer constantly working at fixing one thing after another. The concept of there’s something wrong (and its tense state of consciousness), no longer drives our own irrational behavior.

The victim mentality has a large number of unassociated fragments which it is forever trying to piece together in a relative context. This is primarily due to its immature nature. It struggles to connect the dots.

Look at your computer operating system, and where's it come from? Starting off in DOS and progressing to Windows. Now Google makes Microsoft look obsolete -that's because it’s integrated systems onto one unique platform for seamless use.

The point is, when everything is scattered complexity increases. So when working to align our mindset we have to work at dissolving the disfunctionality in the alignment process so that we develop a mindset that flows endlessly towards relevance. At the same time we have to work at relaxing evolutionary tension.

Relevance comes from being very assured and confident (not in an arrogant way) in our own relevance. I've relaxed my need to fix things and I'm clear on what my talents are, I'm clear on what I want and what I'm good at. Relevance comes through years of developing relevance. And for this you have to enter into self-discovery.

Through this process of self-discovery we begin to align what we’re good at with what people need. And because we’re always striving forward to meet this need we will encounter tension. But relevance can hold evolutionary tension in the palm of one hand and be completely relaxed at the same time.

Relevance asks: how do I build relevance in a material world where traditional models of business focus on competition while trying to fix recurring problems. Traditional business models reinforce the idea of limit. The relevant mindset is not locked into reinforcing limit, but rather comes from a space of freedom with a line of logic connected to context.