Two new buzzwords for 2013. Both are fundamentally linked. Psychology and marketing.
If you're wanting your business to stand out, to become more unique, more creative and more dynamic, you're going to have to link your message with the way people think.
Who are you talking to? Who's in your tribe? What are they into? Do they identify with your message? If they do, are you initiating conversations with them? Are you gaining deeper insight into their dreams and aspirations?
The new economy is moving rapidly towards connection. Nay, it's being shaped minute by minute and day by day by connection. Who do you want to work with in this new economy? Knowing this, do you know the ins and outs of their thinking?
Traditional forms of marketing have focused on pitching an idea to a customer, to a company, to an organisation. We're now shifting away from this and moving towards cooperation as vehicle to drive creation of ideas and systems.
But for this, it's essential we not only understand how we think and why we do what we do, but also how the people in our tribe think. What drives their belief systems and ideologies, and how do we connect with them on this level?
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