"You're Trying too Hard!" Or, "You're not Trying Hard Enough!"

Have you ever heard the expression; "you're trying too hard, you're going to mess it up?"

Well this is what happens when we push too hard to get something set-up in our business.

Essentially what we're doing is resisting the way things are, thereby locking ourselves into a contracted state of consciousness in order to get what we want.

This has been one of the big lessons I've learnt in setting up a business - you push too hard to get clients and they will end up rejecting you.

So how do we enter a state of flow, hold our vision, take aligned  action and implement relevant strategies all at the same time to grow ourselves and our business?

It gets complex quickly if we need to hold, reconcile and transcend all these contradictions. So how do we go about this?

1. We need a new set of rules. Rules that allow us to engage from our leading edge but also from a very relaxed and fluid state of consciousness.
2. Learn through experience: once you know how to transform resistance in the moment begin putting it to practice in your daily life and see which areas you are resisting instead of allowing them to flow.
3. Get clear on what you want and what you're doing: only through a sense of clarity will you be able to explain to other people what you do in your business. This clarity immediately gives you a sense of authority.
4. Become a business expert as well as a niche expert: here's another contradiction to transcend. Becoming an expert requires one to develop knowledge and skills not only in your chosen field but in the business environment too. Are you clear on what you offer, who you serve, and what problems you solve, and how do you use business processes to communicate this.

What 2 things can we take from these steps? Firstly, gain clarity on what you want to do and align this with your skills and talents. Secondly, develop the experience and find your sweet spot. More pressure than just enough slows the process down.

There's no quick fix. While money may satisfy you for a while, you will need to build that sense of acknowledgement for what you do. So ask yourself how can you transcend and reconcile the difference of having to make money and also work with a sense of purpose. 

There's a Zen Koan. A student runs up to his master and says; "I want to learn marshal arts, how long is it going to take me?" The master replies; "It's going to take you 10 years."

Try too hard and it's going to take you 15 years, don't try hard enough and it's going to take you 15 years.